DAUGHTERS OF DESPERATE HOUSEWIVES. Football, shmootball. Halftime, shmalftime. Did you catch Dove's "Campaign for Real Beauty" commercial during the Super Bowl? The text reads a little like a classic episode of Blog About Town's "Tonight on Desperate Housewives," don't you think? Regardless, it's interesting to read Dove's message board and think about where Dove could go with this campaign.

Photo: David Marc Fischer